Spotlight Sessions

Fergus O'Reilly, SAP Hybris
Wednesday, 14 June, 2017
11:15 - 12:15
G105

“Beyond CRM” is a paradigm shift. In the area of digital transformation, organisations need to re-imagine the way they engage with their customers and need to rethink how they get ready for the future. A key question is how to “upgrade” your current CRM system(s) to not only keep up with the dramatic changes but also get ahead of the competition. SAP Hybris is redefining CRM with an unrivalled vision and unmatched innovations in the cloud and on premise. We are blurring the lines between marketing, sales, commerce, and service; redrawing the boundaries between transactional systems and systems of engagement; bridging the gap between front office and back office; and providing the next-generation platform for customer engagement in the digital age. Attend to... More »

Ivo Bauermann

Global Vice President SAP Analytics, Head of Business Development & Global Center of Excellence

SAP


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