TRACK
2

Marketing

Vikas Venugopal, SAP
Thursday, 15 June, 2017
09:00 - 10:00
G110

Improve customer satisfaction and build brand loyalty with a 360-degree view of loyalty management functionality offered in SAP CRM. Uncover how to make this part of your strategy to deliver great value to your customers. Attend to learn... More »

Christian Matz, ECENTA AG
Thursday, 15 June, 2017
14:00 - 15:00
G110

Improve customer satisfaction and build brand loyalty with a 360-degree view of loyalty management functionality offered in SAP CRM. Uncover how to make this part of your strategy to deliver great value to your customers. Attend to learn... More »

Mehul Aghera, Deloitte
Friday, 16 June, 2017
15:45 - 16:45
G110

Bolster your knowledge of the various SAP Hybris Marketing options and learn best practices to get them up and running the right way by reviewing considerations to determine which option best fits your business requirements. Attend this session to... More »

Vikas Venugopal, SAP
Friday, 16 June, 2017
12:00 - 13:00
G110

This deeper dive session will help you make smarter marketing decisions with real-time contextual understanding of your customers. Learn how to access and interpret data to understand the journey of each known and unknown customer and ultimately improve the execution of your digital marketing, commerce, and sales strategies. You will... More »

Varun Kumar Vankam, Deloitte
Friday, 16 June, 2017
14:00 - 15:00
G111

Learn the steps to install and configure SAP Trade Promotion Planning and Management to better market your products with SAP CRM and facilitate an accelerated trade promotion strategy. Get an overview of the SAP Trade Promotion Planning and Management architecture, prerequisites to be considered before implementation, post-configuration steps, possible roadblocks, and tips for how to avoid them. Join this session to explore... More »

Dr. Ahmed Hezzah, Accenture
Friday, 16 June, 2017
09:00 - 10:00
G111

Explore how to effectively integrate any marketing automation cloud solution with SAP CRM Sales and increase the visibility of campaign execution and lead management activities. Discover common challenges and key success factors, such as the process complexity of lead management and the need for integration with the sales team when planning and executing your next marketing automation cloud implementation. Attend this session to learn... More »

Ivo Bauermann

Global Vice President SAP Analytics, Head of Business Development & Global Center of Excellence

SAP


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