Keynote Address and Spotlight Sessions

Logistics and SCM and Customer Engagement and Commerce Keynote Address: The digital imperative — winning big in the digital economy

Hans Thalbauer, SAP
Dr. Volker G. Hildebrand, SAP
Monday, March 06, 2017
8:30 AM - 9:45 AM

The digital economy powered by cutting-edge innovations in machine learning, IoT, advanced analytics, mobility, 3D printing, and cloud computing is completely changing the business landscape. New business paradigms are transforming the way we live and work, and how businesses run and engage with customers. 

Hans Thalbauer, Senior Vice President, IoT and Digital Supply Chain Solutions, SAP, and Volker Hildebrand, Global Vice President, Customer Engagement & Commerce, SAP Hybris, will discuss new opportunities that are created as a result of digital transformation. They will share strategies on how to engage with a new breed of digital customers; how to design, plan, build, and deliver physical and digital products; and how to market, sell, and deliver great customer service in an omni-channel world.

Volker Hildebrand

Global Vice President


Hans Thalbauer

Senior Vice President


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